How to Download How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt
If you are interested in learning how iconic brands create identity myths that resonate with consumers, you might want to read How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt. This book presents a systematic model to explain how brands become icons based on extensive historical analyses of some of America's most successful iconic brands, such as Coca-Cola, Harley-Davidson, Nike, Budweiser, and ESPN.
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